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”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.
Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.
“If it weren’t for my relentless dedication to cracking the code to meeting and attracting the right person, I probably wouldn’t have met the girl I’m with now.”Today the company employs 80 people and boasts 2,500 “satisfied customers.” But the same cannot be said for all of its employees.
I asked my coworkers how they handle the moral flexibility that the work demands.
They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?
“Never compliment her without a qualification,” he writes.
The initial training period lasts several weeks before we’re given access to clients’ accounts, during which we must read several training manuals and submit draft responses to fake matches.
At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.“Rule 1: Don’t make her think too hard,” the manual says.